Tuesday, 16 November 2010

LV Celebrates Diwali


Diwali is the Indian festival of light, celebrated by Hindu's and Sikh's all over the globe. The word 'DIWALI' comes from the Hindi Sanskrit, which means "row of lights". It is the bright festival of lights, that is usually held in the period October to November, to celebrate the New season at the end of the monsoon. It is particularly associated with Lakshmi, the goddess of prosperity, and marks the beginning of the year in India.
This year French brand Louis Vuitton collaborated with New Delhi based artist and scenographer Rajeev Sethi, to create Diwali- themed window displays. This is the first time the stores will be celebrating a single festival on this scale.

From November the 5th to mid January, all of LV's 453 stores, over 5 continents will feature columns of trunks made of banana leaves (see Photo below), which will glow softly like lanterns are "aimed to give passers-by the feeling of gaiety and festivity," says the company in a press statement.

The couture company has also created a new "Louis Vuitton fabric" especially for the occasion of Diwali. Designed by the LV studio, the fabric features a mix of the classic Monogram flowers and Indian Traditional Motifs, that has carefully been woven by Indian Craftsmen.

Statement from Louis Vuitton "The decision to celebrate Diwali, the most joyous and vibrant Hindu and Sikh festival, in all its stores across the world, was taken to specifically honor the common values that Louis Vuitton shares with India, the respect for tradition and the passion for innovation."

On this Month's VOGUE INDIA COVER, features Bollywood Sensation Priyanka Chopra in LV's Diwali Collection Dress.-

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