Thursday, 27 June 2013

The Turban trend

The Turban trend 

Global takeover:

A touch of the eastern fashion with a contemporary modern day feel to the look. The turban trend, is a fashion fad that never seems to die out. Perfect for those summer time looks, from Boho elegances to parisian flair, its a style that can work well with your flat sandals and sky high heels. 

An pure essences of old time glam, many celebrities fall back on this trend embracing a relaxed mood to their looks. Last spring/summer catwalk '12 saw the trend hitting the runways for a return, with Dolce & Gabbana welcoming the scarf wrapped turban look. 

In many Eastern cultures the Turban is an important connection to religion and tradition, but for fashion its the perfect and glamourous way of hiding a bad hair day. Its this summer most essential item, working it in your beach bikini look, to your city street-style. 

I am in love with this trend, for those that can totally pull it off so effortlessly, I salute you. A unique touch of difference to any ordinary outfit, for your casual day attire to your evening gatherings. A trend that I have not been that brave enough to try out, but most certainly up for the fashionable challenge of turbans. - 


Friday, 21 June 2013

Atelier AZZA

Atelier AZZA
By Azeeza Desai Khan

USA Brand with a Fusion:

Atelier AZZA is a US based womenswear fashion label that produces one of a kind cut, hand embroidered, sewn and finished entirely by hand. I came across this brand a few months back, I immediately fell in love with the juicy vibrant colours and amazing detailed embroidery. The embroidery surprised me, somehow I felt there was an Eastern Indian inspiration behind it, I was yet to discover so much more cultural connection behind the brand.

The lady behind the brand, Azeeza Desai Khan recently was nominated for the 2012 'Rising Star in Design' award by the Fashion Group International. So how did her fashion design journey begin?

Azeeza Khan began her fashion education in India, where she trained for 2 years learning the fundamentals of design and intricate embellishment. Born and raised in the US, much of Atelier AZZA's collection shows the culture fuse between Western cuts with Indian influenced embellishments from her heritage. With the launch of the brand with her S/S 2012 collection, international fashion magazines showed their keen interested the newly developed brand.

'Born Fashionista' Vogue India 
'Breakout Emerging Designer' TimeOut Magazine

Established just under one year ago and already featured thrice in Vogue, this developmental phase has brought to light the label's signature aesthetic of billowing frocks, structured blazers and exaggerated scarves juxtaposed against statement embellishments. Currently, the label is underground and available via bespoke custom order to an exclusive clientele base. 

Its beautiful exotic look with a contemporary appeal, its hard not to fall in love with this brand. I love fashion garments that tell a story, and speak different language of style. Atelier AZZA showcases the beautiful heritage of Indian embroidery and embellishment, with classic cuts and silhouettes. 

With the brand being born in the heart of Chicago, there's a beautiful essence of city chic within the designs. Outfits that can be taken from street style day with embellished scarfs and blazers to evening glamour with flowing gowns. With an exclusive boutique located on Michigan Avenue in the buzz of the fashion district of Chicago town. 

Tuesday, 4 June 2013

Clover Canyon - Brand Profile

Brand Profile:

The world of fashion is endless with its new designers, its great expansion and global appreciation... it truly is hard to keep up. I recently discovered the brand Clover Canyon, and was completely blown away with its imaginative and exotic prints. 

(Clover Canyon - Resort 2014)

The LA designed and produced brand, is a true reflection of Californian style. With its unique electric, vivid prints and amazing streamlined silhouettes, its hard not to picture the looks behind the Californian sunshine. 
The brand can describe their "look of Clover Canyon is jubilant."

The Clover Canyon is distinct with its pieces, working collaboratively, and drawing on their shared passion for travel and art, the team based in LA design original prints, and hand-engineer them to frame and enhance the body.  With new technology of prints, meets the old world of craftsmanship, the garments are designed, patterned, cut and sewn in-house.

The fresh spirited vibe to the prints, has an urban yet tribal feel to the garments but with an elegant twist in design style (what a perfect balance).  When first viewing this collection, I felt that the prints hold a story and a journey of some kind. The electrifying prints show different heritage from tribal African prints, to classic ancient, through to modern day geometric prints. Each garment with its own personality, and burst of fashion flare.

An LA based brand that is now appreciated international, and is available to purchase online from The best thing about prints is there ultimate classic styling, they can be adjusted to your day and evening style effortlessly. I am a big fan of prints, I love unique and elegant classics that can be forever reworked into your wardrobe favourites.

Clover Canyon is proudly made in California and will always stick to its origin.-