Sunday, 5 August 2012

Proenza Schouler

Proenza Schouler

Brand Profile:
Contemporary New-York based brand

The New York based brand Proenza Schouler was established in 2002, by two partners who had both met while studying at The Parsons School of Design. After collaborating with both of their design ideas, the entire collection was bought by Barneys New York, and this is where the new 'IT BAG' was established. 

The name of the band came about from both of the partners mothers maiden names. Proenza Schouler is defined by its great balance of craftsmanship and attention to detail, a great example of how a simple detail can work so effectively.

The refined ease of the look of Proenza Schouler's bag designs, is drawn from the contemporary art and the youth culture. Much of the brands women's clothing line also shows great execution on tailoring and the use of custom developed fabrics and textures.

SKarman's Thoughts:

I truly love the simplicity of Proenza Schouler's designs, with the great use of fabrics, textures and colours in all styles of the bag from large to wrist strapped clutches.

My favourite bag style would have to be clutch (PS11 Clutch), with metal detailing, i love the size, like a fresh new take on satchel but in mini size, perfect for day and even evening...I LOVE!
With the metal detailing at the front of the bag, I would work it in a bright colour, like the Python yellow print or a classic black which you can never go wrong with. -
Celebrities also can't get enough of Proenza Schouler's fresh designs!

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