Tuesday, 6 November 2012

Maison Martin Margiela for H&M

Maison Martin Margiela for H&M

French Fashion label collaborates with high street store H&M:

The avant-garde brand Maison Martin Margiela is set to be the next luxury brand to tie hands with high street store H&M. After previously may successful collaborations with top high end brands, like Versace, Marni, Jimmy Choo, Sonia Rykiel, Karl Lagerfeld, Matthew Williamson, Stella McCartney, Roberto Cavalli and last months Vogue Japan's Fashion editor Anna Dello Russo. H&M's outstanding success on these brand collaborations, helps to bring in a new audience that appreciate fashion at an affordable price, appealing to a whole new market. Many of these luxury brands are densely priced, catering to a very niche market of elite with high street collaborations like these, pulls in a new prospectus of market. 

I am for one, very excited about this collaboration after viewing the look book of 100 of the pieces that are expected to hit the stores on November 15th... thats right fashion followers mark the date in your dairies... November 15th. I have already selected my favourite pieces from both the men's and women's collection, a dream come true for all those die-hard fans of the avant-garde label. 
The launch party took place in NYC, where a star-studded line up of Maison Martin Margiela fans of the brand, were present supporting the high street collaboration and were even dressed in their favourite piece from the collection. 

Be prepared to expect the unexpected best of avant-garde, with oversized draped silhouettes, soft turtleneck jumpers, extreme outerwear, and master class tailoring with a masculine edge. Accessories take a spin on the unpredicatable side with hair lock pendants, glove shaped clutches, high-top sneakers, skinny belts and the perfect wedge boot with clear perspex heel. The Maison Martin Margiela for H&M is offering the best of the label without the price tag attached... its every fashion lovers ultimate wish. 

There was one item from the collection that I couldn't ignore, its completely recognizable and perfectly functional idea, The Candy Clutch. Made to resemble a candy wrapper with a zip fastening opening, just where you would tear open your favourite bar of chocolate or candy. Available in electric silver and pink, its genius! 

SKarman's Choice:
Below is a selection of favourite items from the collection, that I can't wait to get my hands on, from clothing to accessories: 

(From left to right)
-Body with integrated bra, £29.99

-Enlarged watch frame bracelet, £29.99

-Plexi Wedge pump, £149.99

-Darted Jumper, £69.99

-Flat Jacket, £59.99 & Pattern cut trousers, £59.99

-Trompe l'oeil tattoo top, £29.99

-Oversized peacoat, £149.99

-Oversized turtleneck jumper, £79.99

- Hightop Trompe l'oeil sneakers, £69.99

-Glove clutch, £79.99

-Candy Clutch, £34.99

Save the date & get ready to shop on : November 15th

Watch coverage from the Launch party of the Maison Martin Margiela for H&M collection in New York City!-

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