Monday, 11 February 2013

The Grammy's 2013

The Grammy's 2013:

The Red-Carpet Fashion Looks revealed:

The first Grammy's took place on May 4th, 1959 it was put together to honor musical accomplishments by performers from the year before. This year marked the 55th Grammy Awards which took place in Los Angeles, California at the Staple Centre. 

Last night February 10th, the red-carpet at the Staple Centre was flooded with music finest artists, dressed at their best anticipating the biggest night of the year. The night is filled with artist from the industry performing and appreciate music and showing their love to musicians that have made a huge impact on the entire industry. 

Last years Grammy's was left on a low note as it was discovered that pop artist Whitney Houston had passed away in the early morning of the event. Immediately the 2012 awards production was rearranged to honor Whitney Houston and the amazing music, effect that she has created on the industry. 

Every year at any awards show, before the ceremony has even began there is only one thing that everyone is out to see and that is... who wore what and by who? Designers take awards ceremony as a chance of free advertising and publicity for their brand, it is a chance to introduce their fashion style to a whole new audience and to elevate the unique style of the musical artist. 

This years attendees were issued a wardrobe advisory, this was an attempt to reduce the amount of scandalous and inappropriate outfits to walk the red carpet. But the new fashion rules, did not stop many of the stars from twisting or shall we say breaking the rules for their evening attire. 


Adele & Beyonce Knowles Carter:
British home-grown star Adele  embraced colour this year as she opted for a Valentino Couture gown covered in embroidered flowers. The ultimate diva Beyonce changed up her classic red carpet look, by not doing the expected floor length ball gown, instead she showed true power in Osman Yousefzada, flaunting this season trend of black & white in absolute poise. 

Florence Welch & Kelly Rolland:
Both these musical stars took major fashion risks. British artist Florence Welch who has recently exploded on the music scene, wore custom made Givenchy to last nights awards. I am a big fan of Givenchy, but this creation was nothing but a dinosaur costume in the form of a gown. The all sequined green dress, had spike detailing and soft slit up the leg, definitely a fashion tragedy. 
One third of Destinys Child Kelly Rolland looked flawless in this Georges Chakra black graphic cut-out halter neck dress. The dress complicated her amazing body, she looked effortlessly put together... very much a one of my favourites of the night.  

Carrie Underwood & Taylor Swift:
Both these female artists are country musics finest and newest. Carrie Underwood American Idol winner dazzled in Roberto Cavalli at the Grammys, she also won Best Country Solo Performance for her song 'Blown Away'. Taylor Swift performed on the night in a quirky Alice in Wonderland inspired costume, but for the red carpet she kept it elegant in J.Mendel goddess gown. Even country girls have style!

Jennifer Lopez & Katy Perry:
Latina superstar Jennifer Lopez took a risky choice for her outfit this year as she wore Anthony Vaccarello astmmetric, leg baring black draped dress. She is known for her scandalous choices for the grammys, but yet again I think she has chosen to ignore the memo for this years wardrobe advisory. Katy Perry is another artist that has hit the naughty list on disobey the dress code, for the musical awards. Even though she oozed sexy in every inch of her body, her skin tight lime green by Gucci look was said to be inspired by Pricillia Preseley.

Rihanna &Alicia Keys:
Both musical superstars signed to Jay Z label 'ROC Nation', wore Azzedine Alaia. Rihanna rocked a whole new softer look that we are not used to seeing on her. She is normal known to pushing the barriers of sexy to a whole new level of bad girl, but this year she looked fresh faced, sophisticated and absolutely stunning in custom made Azzedine Alaia. The pop of colour was the perfect shade against her rich tanned skin, complementing her wavy hair. Alicia Keys looked glamourous in Azzedine Alaia fish-tail gown, showing some skin in a mid-drift crocodile crop-top. 

For me when fashion and music are combined you know that your in for a very interesting concoction, with added style and extra fierce!-

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