Monday, 15 April 2013

Beyonce for H&M Collection

Beyonce for H&M Collection 

The unveiling of the full campaign:

High street summer fashion just got a whole lot of diva added to the mixture. It has been confirmed that Beyonce Knowles is the new face of high street fashion store H&M. The full campaign has finally been revealed, confirming the singers appearance, after earlier online speculation of her new partnership. The unstoppable Beyonce is photographed modelling a series of bikinis and beachwear inspired by her individual style. It has been said that the former Destiny Childs band member had included personal input into the pieces for the campaign. 

Shot in the exotic backdrop of the Bahamas, Beyonce works the series of bikinis and beachwear embracing her phenomenal hour glass figure. The ad campaign will feature the name of her up and coming world tour 'Beyonce as Mrs Carter in H&M' for her summer collection. 

After taking a break after the birth of her daughter Blue Ivy Carter from the hectic celebrity lifestyle, Beyonce is definitely showing the world that she is back and ready for business.  With her name being in the height of the news from her documentary debut, British and American Vogue Cover shoot and show stopping Super Bowl performance.

"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."-Beyonce Knowles.

This has to be one of H&M's best collaborations and campaign, it is fresh, vibrant and natural truly engaging in the woman that Beyonce Knowles most definitely is. It represents and embraces a whole new level of beauty from the exotic and peaceful set location. After a speculation of rumors and online leaks, its good to finally be able to see the truth and full outcome of this campaign. Can't wait to catch the collection in store.-

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