(The print ad campaign)
Michael Kors
Launches Beauty Range
The New York based American designer Michael Kors is set to launch his very first make-up line, a selection of bodycare products as well as a new line up of fragrances. Famous for his expertise on classic women's sportswear fashion, Kors is set to tackle a whole new field with his very own cosmetics line.
(The new fragrances)
The cosmetics and fragrance collection will be based around 3 main areas of a Michael Kors woman:
-Sporty
-Sexy
-Glam
Each of these ranges will include a fragrance, key colours of make-up products, sun and body cosmetics will also be available. Still considering the type of women that invests in his clothing, he came up with 3 main categories that he can separately cater for, in the right way.
"I think those three things - sexy, sporty and glam - have always been the DNA of Michael Kors, and in a strange way, the Michael Kors woman really is all three of those things. It's just that she feels more strongly about one of them at certain given times," express Michael Kors.
The print and advertising campaign was shot by talented photographer Mario Testino, which helps in capturing the 3 ranges of a Michael Kors woman, that she will experience. The new line up of the beauty range is being produced by the Aramis and Designers Fragrances division of the Estee Lauder Cos Inc.
Once a brand has fully hit its peak in fashion clothing the only next step, that has been trending for years is the challenge of a beauty collection. Brands such as Chanel, Dior, Tom Ford, YSL and Dolce & Gabbana, have all taken the successful route of catering to their consumers with a beauty collection that they can love and adore just as much as the fashion brand. The beauty expansion allows the market to be opened and recognized to a whole new league of women. In the fashion world two things that always make a perfect match, is beauty and fashion.
The new Michael Kors beauty collection will launch in the summer of August 2013, at Macy's department store across the USA. It will also be set to hit flagship stores globally, so UK followers do not fear we will also get our chance to indulge in some Kors beauty!-★
"It's wardrobing in the beauty world the way I do in clothing and accessories". - Michael Kors
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