Monday, 14 January 2013

Lady Fozaza

Lady Fozaza

UAE's hottest brand:

 Alanoud Badr is the winner of Grazia's Style Award 2012 'Best Local Designer', she is the founder and designer of Lady Fozaza. Lady Fozaza started in July 2011, after a long love of fashion for many years, Alanoud Badr decided it was time that the world saw her creations. Born to Saudi father and a half Lebanese, half American Mother, it wasn't long until she used her mixed background to help in creating Lady Fozaza. Lady Fozaza is a brand that offers exclusive, innovative designs that have never been seen before on a blazer, from extravagant embellishment to unique cuts, everything out of the ordinary.  

The brand name "Lady Fozaza" is a nickname that her middle eastern fashion circle have given her, making her mark in accomplishing fashion consulting, buyer and highly followed blogger. She wanted to create something that would make women feel elegant, confident and fearless. Her love of fashion had blossomed over a young age witnessing her mother host lavish parties at home, and admiring women dressed to impress in top couture gowns. 

Why blazers? Alanoud Badr believes that it is a statement of style that is classic and can always be reinvented by how you finish off pairing your blazer with. 

"If their is one style i can always fall back on its the Blazer and Jean style...Jeans for its never ending story with fashion and... The Blazer, for its timeless elegance and molding ability, you just cant go wrong! Its as timeless and addictive as the jeans if not more at times! It also embarks a statement!" -Alanoud Badr

Just after 2 years of launching the brand, Lady Fozaza has created a buzz around the world, with celebrity fan base from the Kardashian sisters, to Middle Eastern singer Nancy Ajram. After discovering Lady Fozaza I truly fell in love with her creations, transforming a classic blazer and adding a dash of personality and character to it. It is a concept that can do no wrong, easy to dress up or down, paired with jeans over dresses or on top of shorts, the styling options are endless. 

Currently only available in the Middle East, but I envisage an international distribution around the world for Lady Fozaza. My next trip to Dubai will definitely have a Lady Fozaza Blazer on top of my shopping list!-

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