Monday, 21 January 2013

Rihanna for River Island Collection

(River Island Ad Campaign - Photo-shoot)

Rihanna For River Island Collection 

To debut at London Fashion Week:

The Unapologetic 24 year old artists, thats known for her unforgettable songs, scandalous love life and ability to make anything she wears look so individually stylish is about to debut a whole new slice of Rihanna. The Barbadian singer Rihanna, has always been watched for her unique style, known for mixing up glamour and street into effortless creating the perfect look. 

Rihanna is collaborating with high street store River Island to introduce her very first fashion collection. She will debut her collection at this years London Fashion Week, on Saturday 16th February to an invite only crowd. The powerful selective few of the industry, will get a first glance of the high streets worlds biggest collection.

It has been over 7 years of her being in the music industry, Rihanna has accumulated a vast amount of fan base worldwide, what she calls her 'Navy'. This major collaboration can only mean fashion mayhem at the day of the store launch, I predict a totally sold out collection. 

With such a huge interest into fashion, Rihanna has waited a long while to create a collection with her name on it. She has said that "Launching at London Fashion Week is a dream come true for me, I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can't wait to see the reaction from my fans and the fashion press!" 

The spring/summer collection is set to hit River Island store internationally and online on Tuesday 5th March, and will also be stocked at Opening Ceremony in US and Japan. Save the date! 

River Islands chief executive Ben Lewis believes that "This is the perfect platform to showcase Rihanna's design talent and ambition". Rihanna has always been a major fan of social-networking, she loves connecting with her fans, and letting them into her world, at the end of last year she tweeted a picture of the ad campaign photo shoot for her collection, which created major uproar and excitement to her fans. 

 I'm anxious to see what the collection will consist of, if its anything like Rihanna's style, then we are promised pure creative flair. -


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