Melissa & Karl Lagerfeld Shoe Collaboration

Melissa & Karl Lagerfeld Shoe Collaboration 

Eco-friendly brand meets Couture master:

The environmentally friendly footwear brand Melissa, has already successfully teamed up with the likes of Vivienne Westwood, Jason Wu, Gareth Pugh, Liberty London, Pedro Laurenco and Victoria's Secret model Alessandra Ambrosio, but believes that Lagerfeld is their most exciting collaboration yet. The Brazilian footwear company, is known to creating the best eco-friendly shoes, sandals and heels, that fashion world has seen.

(Image: Model Cara Delevingne in Melissa & Karl Lagerfeld ad campaign for collection)

The brand has been established for 25 years and works on producing recycled plastics into stylish footwear, with a 'zero waste ethos' by recycling 99.9 per cent of factory water and waste as well overstocked shoes. For luxury fashion designer Karl Lagerfeld this is his first time teaming up with Melissa and also his first time designing shoes that will be made out of plastic. Lagerfeld and his fashion houses of  Chanel and Italian brand Fendi are the crème de la crème of luxury fashion, meaning he only uses the finest fabrics in creating his collections.

(Image: Model Cara Delevingne in Melissa & Karl Lagerfeld ad campaign for collection)

Karl Lagerfeld said that he took his inspiration for the designs of the collection, from the brands native country of Brazil, celebrating the 'joie de vivre' the joy of living. He is set to designs four seasons, for Melissa with his very first capsule collection unveiled this March 2013. The model of the moment Cara Delevingne, has been casted as the face of this brands new collection, the british model who is current at the very peak of her career. Karl has commented on his choice of  20 year old Cara to be the face of the new collection because of the 'whole attitude of her body and her freedom and her wildness I think there is no girl better than for this kind of photos than Cara."

(Image: Model Cara Delevingne in Melissa & Karl Lagerfeld ad campaign for collection)

Cara who is currently the face of British brand Burberry, is featured in the ad campaign displaying a sexy dominatrix in the fetish inspired photography's. Shot by the man himself Lagerfeld, he capture Cara adorning the collection behind brightly coloured backgrounds, for the Brazilian labels own magazine 'Plastic Dreams'. "Lagerfeld’s great talent, synonymous with couture, will be translated into a shoe line, expanding our consumer base and making his brand more accessible for all” Paulo Pedó, Marketing Director of Melissa.

(Image: Karl Lagerfeld & Cara Delevingne at the Opening party in NYC)

This collection would help in encouraging eco-friendly products into the main fashion sphere. Karl Largerfeld comments that 'plastic' is the modern day fabric for fashion. Melissa's footwear offers the best of design, created in the worlds most environmentally friendly way opening a whole new scope of people to be aware of what they are buying and how it could be affecting our world. I love the designs they are quirky with attitude, from their brightly coloured tones and juicy texture to the unique ice cream coned heels. Anything Lagerfeld touches truly becomes an international phenomenon.-★